Module
Sell With Confidence
For salespeople who know the product but freeze in the conversation. Build structure, questions and confidence.
Read moreSales training program
Key Account Management Training
Existing accounts hold most of your growth. This key account management training module turns account management from reactive servicing into a planned, revenue-generating discipline.
- 01
Account managers and customer-facing sales teams
- 02
2 days + quarterly planning cadence
- 03
In-company workshop plus account planning sessions
Overview
What key account management training changes
Key Account Management is a working-session module: your team leaves with real account plans for your named accounts, not templates to fill in later.
We cover segmentation, relationship mapping, expansion plays and early churn signals, then set a quarterly review rhythm your managers can run.
- Who it's for
- Account managers and customer-facing sales teams
- Duration
- 2 days + quarterly planning cadence
- Format
- In-company workshop plus account planning sessions
The problem
Why teams ask for this program
- 01
Account managers service requests instead of leading a growth plan.
- 02
Revenue depends on one relationship that could leave tomorrow.
- 03
Renewals become price negotiations because value was never re-proven.
Who it's for
Who should be in the room
Account managers and customer-facing sales teams
Salespeople
Sellers who need one shared method instead of personal workarounds.
Sales managers
Managers who must coach and reinforce this after the workshop.
New joiners
Recent hires ramping into your market and deal cycle.
Outcomes
What changes afterwards
Measured in behaviour and pipeline movement, not attendance sheets.
- Higher retention in strategic accounts
- More expansion revenue per account
- Fewer surprise churn events
Programme modules
Inside Key Account Management
Every section is rebuilt around your buyer, deal cycle and objections before delivery.
01
Account planning
A one-page plan with whitespace, risks and named growth plays.
02
Relationship depth
Move from one contact to a mapped relationship network.
03
Growth and cross-sell
Spot and pitch expansion without damaging trust.
04
Retention and risk
Early warning signals and how to act before renewal.
Learning methodology
How the program is delivered
Short input, heavy practice, then reinforcement so behaviour survives the quarter.
Step 1: Diagnose
Call listening and manager interviews before we design anything.
Step 2: Customise
Your buyers, objections and deals become the case material.
Step 3: Practise
Live practice with feedback, not lecture and slides.
Step 4: Reinforce
Manager clinics and follow-up sessions to lock in the habit.
Why Simpli5Sales
Why Simpli5Sales delivers this
Practitioner facilitators
Delivered by people who have carried and coached quota.
Built on your deals
No generic role plays, we use your live opportunities.
Managers included
Your leaders are trained to reinforce what the team learns.
Behaviour, not attendance
We agree the behaviours to observe before we start.
Sequenced with other modules
Combine modules into a full capability programme.
One accountable partner
Assessment, training, coaching and hiring under one roof.
Programme details
Programme details
Editable from the CMS, format, duration and audience are kept current here.
- Duration
- 2 days + quarterly planning cadence
- Format
- In-company workshop plus account planning sessions
- Who it is for
- Account managers and customer-facing sales teams
- Group size
- Up to 20 participants per cohort for full practice time
- Delivery
- In-company at your office, or live virtual cohort
- Reinforcement
- Manager clinics and follow-up practice sessions included
Related
Other modules
Module
The Next Level Selling
Consultative selling for teams that need to sell value, not features, in competitive markets.
Read moreModule
The Next Level Leadership
For sales managers who currently manage numbers. Learn to manage behaviour, cadence and capability.
Read moreFAQ
Questions we get asked
Usually yes, most teams have plans that record history rather than drive growth. We rework your existing format into a one-page plan with whitespace, risk and named plays.
Key account managers, customer success leads and the sales leaders who review accounts. Having reviewers in the room is what makes the cadence stick.
Completed plans for your top accounts, a relationship map per account, an expansion shortlist and a quarterly review agenda.
Next step
Run Key Account Management with your team.
Tell us what is breaking down in conversations today. We will tailor this module, or recommend a better fit if something else is the real gap.