Success Stories
Hiring 14 salespeople in 9 weeks without a single mis-hire
Sales Recruitment | B2B SaaS
Sales RecruitmentSaaSSeries-A B2B SaaS company
- 14 hires
- SDRs, AEs and one sales lead
- 9 weeks
- From brief to all offers accepted
- 100%
- Still in seat after 12 months
The challenge
Two failed hiring rounds, 60+ interviews and no closer in seat after four months.
What we did
Role scorecards, sales assessments, a live selling task and structured shortlists of 3-4 evidence-backed candidates per role.
The founder was interviewing on gut feel and confidence. We replaced that with a selling-ability benchmark: role-based scorecards, a live selling task in the process, and assessment data on drive, coachability and resilience.\n\nEvery shortlist came with evidence, so interviews stopped being auditions and started being decisions.
“We stopped hiring people who interview well and started hiring people who sell.”
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