Cold Calling, Cold Emailing & Closing Big Deals By Top Sales Leader

00:00 – Teaser: The stigma of sales 01:41 – Welcome to "Let's Talk Sales" with Shahjad Khan. 02:30 – What makes a great salesperson? Defining "Grit." 03:40 – Shahjad’s early start in sales 06:56 – Dealing with early rejections and challenges. 09:18 – Growing up in a defense family and building thick skin. 11:56 – Why a civil engineer chose a career in tech sales. 15:45 – Earning potential: Moving from ₹18,000/month to ₹18,000/day. 18:18 – Advice for those starting sales in Tier 2 & 3 cities. 22:58 – Identifying business vs. personal value for clients. 26:08 – Why founders must lead the first 0-to-1 sales journey. 31:42 – Can engineers be great at sales? 34:31 – The "Art" vs. the "Science" of selling. 37:57 – Cold Emailing 101: Subject lines and research-based openings. 42:19 – Why your product matters less than the customer's problem. 45:41 – Manual vs. AI-assisted research for enterprise deals. 47:56 – Cold Calling as a life skill and handle-with-permission openings. 49:16 - Passion for sales and how it started 54:17 – Mental preparation and pattern recognition in cold calling. 56:49 – Time blocking and avoiding the multitasking trap. 59:29 – RGA (Revenue Generating Activities) vs. NRG (Non-Revenue). 01:00:58 – Case Study: Closing a $1.75M enterprise deal over 11 months. 01:06:03 – How to set up a sales engine based on your company's phase. 01:13:00 – Final Thoughts: Path to becoming a CXO in the sales world.